Designed a new visual strategy and produced a print poster for Bounty, built around the brand's promise of escape.
Print & Branding Campaign: Bounty
Semester 5 Graphic Design Art Direction AdvertisingAs part of the R505 module of my BUT MMI degree, I was asked to design an advertising poster for the Bounty brand based on its historic tagline: "A taste of paradise". The exercise required a complete approach to communication design, from strategic brand analysis to final graphic execution.
Brand Strategy: The Brand Guide
Before jumping into pure creation, I built a synthetic brand board. The goal was to rigorously define positioning, key values and the visual territory to ensure the resulting communication would stay true to the brand's DNA.Visual Design: The Promotional Poster
Strategic Foundations
To reach the target consumer effectively, my thinking was structured around three core semantic pillars: Taste, Pleasure and Holidays. These keywords served as a creative compass to formulate an obvious promise: tasting a Bounty bar offers an instant sensory escape and recalls the pure pleasure of a summer break.Image Semiology
The composition shows the product gently washed up on an idyllic beach. The careful choice of textures (fine sand, crystal-clear water, the presence of seashells) is meant to directly trigger the imagination of travel. The induced message is unambiguous: a true postcard landscape is just a bite away.The main challenge was to materialise a promise of taste and escape through a fully immersive visual composition.
Organic Integration and Final Render
To enhance the visual immersion and avoid breaking the diegesis with overly artificial graphic elements, both the slogan and the brand's logotype were integrated organically. They were digitally crafted to look as if drawn by hand directly into the sand, reinforcing the authenticity and natural feel of the visual.