During my R506: Digital Creation course, I was tasked with building the digital communications of a brand from scratch. The course brief reads:

Express a message through digital media to inform and communicate. Master the entire production chain for graphic creation and multimedia production.

Concept / Ideation

Given carte blanche on the brand, I decided to create CRUNCHOLIC. The first step was to define the message I wanted to convey, and the brand's reason to exist. To do that, I started with a moodboard of various chocolate presentations and packagings.

Graphic Design

The next step was creating graphic elements unique to the brand, starting with the logo.

Packaging

Designing a product's wrapping by combining aesthetic, technical, functional and marketing considerations. The goal is to create a medium that protects the product, catches the consumer's eye and conveys the brand's values. Once the graphic elements and the basic visual identity were locked in, I designed the official packagingDesigning a product's wrapping by combining aesthetic, technical, functional and marketing considerations. The goal is to create a medium that protects the product, catches the consumer's eye and conveys the brand's values. for the brand's different ranges.

Brand Guide

A brand guide is a reference document that precisely defines a brand's visual, verbal and graphic identity. It gathers all rules and standards to ensure a consistent and recognisable communication. Producing the brand guide.

Brand Launch in Motion Design: Cruncholic

End-of-year Project Motion Design Art Direction After Effects 2025
To launch the brand, I produced a high-energy main commercial showcasing the first three bars of the range: Salted Caramel, Milk Chocolate, and Raisin Hazelnut Almond. Fast-paced editing and kinetic typography visually echo the brand's signature 1200°C preparation method.

SOCIAL MEDIA STRATEGY: An Animated FAQ Series

To support the main film and drive engagement, I extended the Cruncholic visual universe into a series of three short "FAQ" videos, designed specifically for social media:

1. The secret behind the addiction

This first piece answers the question of the brand's famous crunch. With fluid animations I illustrated our fictional "crystallisation" technology developed in ultra-modern factories.

2. 100% French origin

A video focused on transparency and local roots. The motion design retraces Cruncholic's geographic story: born in Lozère and now produced in Grenoble, proudly claiming a 100% French and 100% Auvergne-Rhône-Alpes identity.

3. Teasing the future range

To project the consumer into the brand's future, the last FAQ announces three new bars to come: Dark EXTRA Crunch, Dark EXTRA Cocoa, and Hazelnut.

Takeaways and Technical Skills

This end-of-year project was a great synthesis exercise. From defining the colour palette (warm browns and beiges) to mastering keyframes in After Effects 2025, I led the project from A to Z. It sharpened my sense of rhythm in animation and my ability to extend a single brand identity across multiple video formats while keeping perfect visual consistency.