Dynamic editing of a social-media promotional campaign around the play La Tendresse (interviews and vox pops).
Post-Production Social Media Interview Vox Pop
As part of the promotion of the show "La Tendresse" running at Théâtre des Bouffes Parisiens, I was in charge of fully editing a video campaign aimed at social media. The project was built around two distinct formats: an interview with Jean-Robert Charrier, the theatre's director, and a series of scripted vox pops.
The main challenge as editor was adapting the storytelling to grab the audience's attention online while strictly respecting a creative brief.
1. The Interview: The art of synthesis and editorial choice
The first major part of the project was delivering a punchy interview targeting 3 to 4 minutes. My work broke down into several key steps:
- Visual structure: I kept the full presentation of the speaker as an intro, then paced the video by displaying each question (e.g. "Why did you decide to programme the show at Bouffes Parisiens?") on a black transition screen.
- "Kill your darlings" (making choices): The raw answers were very long and detailed. My job was to make sharp, smart cuts to keep only the most interesting and relevant phrases.
This step taught me a lot about editorialising. I understood that a good editor doesn't just paste shots together — they rewrite the rhythm of a thought to make it impactful without ever distorting its initial meaning.
2. The Vox Pops: Mastering comedic timing
The second format was a vox pop web series. I had to log a huge amount of footage to build ultra-short episodes (max 40 seconds per video). The challenge was creating a fast alternation between humorous moments (when the host speaks English, cracks jokes or gets shut down on the street) and surprisingly deeper reactions from the public.
A narrative through-line
Beyond the editing itself, I had to think about the series as a whole. To keep the audience engaged from one episode to the next, I built continuity: the very first episode opens on a clear introduction of the concept, and the series wraps with a precise comic punchline requested by the client ("I really need to work on my English").
Outcome: The editor's adaptability
This project was an excellent professional exercise. I had to constantly switch between two opposite editing atmospheres: analytical and serious for the interview, and dynamic, humorous "cuts" for the street.
It significantly improved my time management (sorting through huge volumes of rushes to deliver 7 episodes plus several interview formats) and consolidated my expertise on the specific codes of attention retention on social media.
